In today’s world, reputations move at the speed of social—and one misstep can trigger a full-blown PR crisis. But the best crisis response starts long before there’s ever a headline.

In my latest Forbes feature, I joined 19 other communications leaders to share one simple rule we each follow to help companies prevent PR crises before they start.

After historic floods devastated parts of Central Texas, including the destruction of Camp Mystic, I'm reflecting on the heartbreak so many families are facing. As a Central Texas native and mother of four, this tragedy hits especially close to home. To support the recovery, I’m donating 5% of all new Grounded Growth Studio contracts through the end of July to the Austin Disaster Relief Network (ADRN), which is providing direct aid to those impacted.

In B2B, trust is the real currency—and it starts long before a contract is signed. In this Forbes feature, I joined 19 other leaders to share how companies can build credibility from the very first touchpoint. My take? Lead with insight, not a pitch. Because people don’t buy from logos—they buy from brands that understand them.

Starting July 10, 2025, Instagram will begin allowing Google and other search engines to index public posts from professional accounts, including photos, videos, and Reels.

That means your Instagram content could soon show up in Google search results, right alongside traditional web pages, blog posts, and news articles. It’s a big shift—and one that savvy marketers should take seriously.

As someone who started in PR and advertising before moving deep into marketing strategy, I’ve seen firsthand how fast the field is evolving. And with AI moving into nearly every corner of communications—from media monitoring to crisis response—the pace isn’t slowing down.

In my latest Forbes feature, I joined 16 other communications leaders to share how AI is shaping the future of public relations. The full piece, 17 Ways AI Is Shaping The PR Industry Of Tomorrow, explores the role of automation, ethics, and what still needs a human touch.

It feels impossible some days to write something “business-related,” to hit publish on a post, to care about marketing metrics while the world reels.

When the headlines carry actions and decisions that ripple across borders, it’s more than a passing discomfort - it can feel like grief. Like helplessness. Like something heavy landing right in the middle of your Monday morning to-do list.

How do we stay grounded in business when everything around us feels anything but?

When a new CEO joins an organization, internal communications becomes the heartbeat of the transition. It’s a rare moment where tone, timing, and transparency can either build momentum—or fuel confusion.

In my latest Forbes feature, I joined 19 other communications leaders to share how companies can navigate this critical change with clarity, consistency, and connection. The advice spans from activating listening tours to designing high-trust messaging rollouts that bring employees along, not leave them behind.

If it feels like LinkedIn’s algorithm is changing constantly, you’re not imagining it.

Over the past year, organic reach has become less predictable. Engagement patterns shift week to week. And advice on what works often feels contradictory.

If you're a B2B founder using LinkedIn for thought leadership, it’s easy to feel like you’re chasing invisible rules. This post breaks down what’s currently effective and what to avoid, using a simple true-or-false format.

In my latest Forbes feature, I joined 19 other marketing leaders to share smart, proven strategies for cutting through the noise in crowded markets. From simplifying complexity to turning proprietary data into thought leadership, each tip is designed to help B2B brands show up with clarity, relevance, and impact.

For the past several years, B2B marketing has been obsessed with performance. Attribution. Conversion. Lead gen. If it couldn’t be tracked in a dashboard, it didn’t make the budget. But in the race for measurable outcomes, something got left behind: the brand.

Now, we’re seeing a shift. A quiet but powerful resurgence of brand awareness as a key growth driver—especially for startups and scaling companies that can’t afford to blend in. Because performance can get you seen, but brand is what makes people care.

And that’s where inclusion comes in.

If your brand still looks like it’s stuck in the prehistoric era—uniform headshots, predictable personas, tone-deaf messaging—it’s time for an evolution. Not just for Pride Month, but for the long-term health of your brand.

Creative burnout is real, and it doesn’t go away by pushing harder.

In my latest Forbes feature, I joined 19 other marketing and creative leaders to share real-world strategies for beating burnout and reigniting fresh thinking. The common thread? Stepping away from the usual grind to make space for something new.

Every June, LinkedIn lights up with rainbow-colored logos and well-meaning messages of support. But in B2B, where relationships run deep and buying cycles are long, inclusive marketing has to be more than a temporary show of solidarity. It has to be built into the foundation of your brand.

Inclusive marketing isn’t about checking boxes. It’s about building a business that reflects, respects, and resonates with the real people you serve.

In B2C, representation often takes center stage. But in B2B, the impact of inclusive marketing lives deeper—inside your values, your hiring practices, your product roadmap, and your go-to-market strategy. When done well, it helps your brand feel more human, more relevant, and more trustworthy.

So what does it really look like?

GenAI Isn’t Just for Content—It’s Redefining the Customer Experience

Generative AI might have made its name in content creation—but that’s just the beginning. For forward-thinking brands, it’s rapidly becoming a powerful tool for transforming how we serve, engage, and retain customers.

In my latest Forbes article, I joined other marketing leaders to explore innovative ways GenAI is being used to enhance the customer experience. This isn’t hype—it’s practical strategy, already in motion across industries.

You won’t know your strategy is working because a lead magically appears. You’ll know because the right signals are showing up. You’re building awareness. You're gaining clarity. You’re seeing traction. That’s how great marketing starts.

At Grounded Growth Studio, I work with small business founders and startup teams who are moving fast and wearing too many hats. Most come to me when the momentum starts to stall. The website isn’t converting. The sales pitch feels scattered. The team is inconsistent in how they talk about what the company does. And usually, the root of all that is a shaky brand foundation.

Let’s talk about what founders typically get right about branding, what they often get wrong, and why dialing in your brand early can accelerate growth long before you scale.

I recently joined Ari Kryzek of Chykalophia on her CMO Winning Playbook video series to talk about one of the most impactful strategies I’m using right now in my own work and with clients at Grounded Growth Studio: treating AI like your marketing assistant.

Too often, teams either over-rely on AI without context, or avoid it completely out of overwhelm. But when you treat AI like a smart new intern—someone who’s eager to help, but needs training and direction—you unlock real productivity, better decision-making, and more creative space for the work only you can do.

Most small business owners are doing the work of an entire team. You’re the sales director, the customer service lead, the marketer, the product person, and the CEO. And when you're juggling all of that, feeling scattered, behind, or burned out isn't a sign you're doing something wrong. It's a sign you need support, and maybe a mindset shift.

In B2B, community isn’t a buzzword—it’s a growth strategy.

While B2C communities often rally around lifestyle and identity, B2B communities thrive when they deliver something even more powerful: real value, peer connection, and professional growth.

In my latest Forbes article, I joined 11 other marketing leaders to share ideas for building meaningful communities around B2B brands. These aren’t surface-level tactics—they’re real strategies that drive retention, elevate your brand, and deepen customer loyalty.

Creativity isn’t dying—it’s evolving.

In today’s AI-driven world, the best creative professionals aren’t the ones trying to outpace the technology… they’re the ones learning how to partner with it.

In my latest Forbes article, I join 10 other marketing leaders to share practical ways copywriters and creatives can continue to stand out and deliver value—even as generative tools reshape the industry.

My contribution? Sharpen your niche.

This first year has been full of figuring things out—refining, experimenting, and learning alongside some really incredible people. I’ve helped brands clarify their story, rebuild funnels that actually convert, and launch content that didn’t just fill space—it made a difference.